“Experience identity” “BTS” J-HOPE opens solo pop-up for the first time as a group… Starting today (30th) in Seongsu-dong, Seoul

The street sensibilities of J-Hope of the group BTS will be showcased in Seongsu-dong, Seoul.
J-HOPE will be holding a pop-up event in Seongsu-dong, Seongdong-gu, Seoul from today (30th) until the 5th of next month.
HOPE ON THE STREET' POP-UP" will be held. This pop-up is a documentary series whose first episode was released on the 28th and a special released on the 29th.
The event will be held to commemorate the album ``HOPE ON THE STREET VOL.1'' and is expected to be a place where you can experience J-HOPE's brand identity.
J-Hope was the first member of BTS to announce the news of holding a solo pop-up, and it sparked a hot response even before the space opened. The pop-up site consists of a total of three floors.
It is filled with street-inspired objects and behind-the-scenes content related to special albums and documentary series.
Visitors can listen to J-HOPE's new song and watch a video, then go further and smell the scent sprayed on each solution and drink it.
You can have a variety of experiences such as tasting things. This was J-HOPE's idea to give everyone a synesthesia experience at the pop-up.
Various portraits of J-Hope are displayed on the first floor. The highlight of the first floor is the use of items that J-HOPE actually uses.
The decorated space looks like it was moved directly from the family business room. In particular, the flow line from J-Hope's portrait to his work room is structured so that his identity can be seen at a glance, creating an immersive pop-up experience.
We plan to increase this. On the second floor, you can experience documentary series and new releases. New album title song “NEURON (with
Watch the official motion picture of ``Geco, Yoon Mi Rae'' and enjoy this project.
Interactive content that can decorate your media wall with answers to a variety of questions, including the question highlighted by ``What drives your NEURON?''
Placed. A wide-angle photo booth with a street atmosphere and a typography photo zone were also set up on the second floor.
On the third floor, there will be a dance workshop “NEURON THE
STREET" will be held. In this workshop, while learning the choreography of the title song "NEURON", you can fully feel the seriousness of J-HOPE's "dance".
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