Popular Korean IP films, ”From the Point of View of an Omniscient Reader” and ”My Daughter Became a Zombie”... Expected to be a savior for the cinema district in crisis

Two highly anticipated Korean films, both of which are based on the intellectual property rights (IP) of popular original works, will face off in a screen showdown this summer.
The protagonist is the newly released film "My Daughter Became a Zombie" (hereafter "Zombie Daughter"). The box office figures for the end of July to the beginning of August, when the summer vacation and holiday season overlap, are
This is a fierce battleground where the company's masterpieces face off against each other. This year, "From the Point of View of an Omniscient Reader," which was released on the 23rd, kicked off the battle. The film is set on the day that a novel that has been serialized for over 10 years is completed, and the world of the novel is revealed.
It is a fantasy action story in which the world becomes reality and Kim, the only reader of the novel, tries to survive in an apocalyptic world together with the novel's protagonist Yoo Jun-hyuk and others.
The series is based on the popular webtoon novel of the same name, which was serialized for two years from 2018 and recorded a cumulative global number of views of 300 million.
The film will be produced by Realize Pictures, which previously attracted tens of millions of viewers with the film series "Along with the Gods," which has an original IP.
The film features Korean stars Ahn HyoSeop, Lee MinHo, and BLACKPINK's JISOO, and has already achieved pre-sales in 113 countries overseas before its release.
In addition, the film attracted over 120,000 viewers on the day of its release, ranking first at the overall box office, and also recorded the highest advance ticket sales rate overall as of the morning of the 24th.
The next film to be released is "Zombie Girl" on the 30th. The film is based on the webtoon "My Daughter Became a Zombie," which was serialized for two years from 2018.
This is a comical family drama about a father who embarks on top-secret training to protect his daughter, who is the last zombie in the world. It blends the universal emotion of family love into a zombie story, and is sure to appeal to all generations.
Jo Jo, who has become one of the most popular summer box office stars with "Exit" (2019, 9.42 million people) and "Pilot" (2024, 4.71 million people),
The two highly anticipated megahits are also notable for being based on popular IP. A film production company official said, "The number of moviegoers has decreased, and investment sentiment has shrunk significantly.
"In the current tunnel, utilizing verified IP is a way to minimize risk exposure," he said. "The focus on anticipating good IP has become an important skill."
He added, "The success or failure of both films will depend on their understanding of the original work and the quality of the finished product."