According to YG Entertainment on the 26th, BLACKPINK's 'JUMP' music video surpassed 100 million views on YouTube at 2:52 a.m. on the same day. Released at 1:00 p.m. on the 11th, it reached 100 million views in approximately 15 days, making it BLACKPINK's 49th video to surpass 100 million views.
'JUMP' is BLACKPINK's first song in the hard style genre. The guitar riff reminiscent of a Western movie scene is layered with the members' distinctive vocals, captivating the ears, while the explosive beat of the chorus delivers a strong addictive quality.
The music video for this song features bold and unique creative elements, earning praise from music fans worldwide. The storyline seamlessly integrates BLACKPINK's identity, and the epic scale of the production—comparable to a feature film—has been praised for achieving perfect synergy with the group's identity.
The actual music video immediately became the most-viewed video on YouTube within 24 hours of its release. Amidst the ongoing fervor, it maintained the top spot on the global YouTube daily chart for eight consecutive days, then dominated the weekly popular songs and music videos charts, once again demonstrating the true power of the “Queen of YouTube.”
'JUMP' has also made its presence felt on other global charts. It topped the global weekly chart on Spotify, setting a new record for the most number-one songs by a K-POP group, and entered the UK Official Singles Chart at number 18, breaking its own record for highest ranking. It also dominated the top spot on the Billboard “Global 200” and Billboard “Global Chart” in the US, marking its third and fourth reigns respectively—a first for a K-POP girl group.
BLACKPINK is currently conducting the “BLACKPINK WORLD TOUR <DEADLINE>” across 16 cities and 31 shows.
2025/07/26 10:59 KST
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