A perfect blend of "augmented reality" visuals, "worldview" and narrative, delivering a new level of immersion.
On September 15, 2025, AI digital girl group "SweeTeez" will release their 23rd single "GLO
The music video for "W UP" was released in collaboration with production company myblin9 and Japanese AI production company ARCADIA.
Created in collaboration with N, the artist is expected to provide fans with an overwhelming sense of immersion through "hyperrealistic" visuals that surpass the limits of existing AI artists.
On July 17, 2025, SweeteTeez officially began their music career by releasing the audio and music video for their 10th single, "SUGAR RUSH." Produced by myblin9
The group attracted attention as a fully virtual K-POP idol group, with appearance, vocals, choreography, and even personalities and worldviews all created using AI technology.
"GAR RUSH" was evaluated as the first example of a group that led the way in fan-participation content such as dance covers and fan art, and succeeded in building an actual fan base.
This single, "GLOW UP," was released by "SweeTeez" under the theme of "SUGAR
RUSH” is a significant milestone as it marks the 23rd single, which will be released through steady promotions.
This proves that they are not a one-off project, but a true entertainment group with the ability to produce content sustainably and a long-term vision.
The core of the "GLOW UP" music video is the fusion of technological innovation and profound worldview narrative. This music video is a technological achievement that "amplifies the sense of reality with more realistic visuals" and "their world."
The collaboration between myblin9 and their new partner ARCADIAN is a perfect combination of the artistic narrative that deepens the "scenes filled with worldviews."
The music video focuses on vividly embodying the unique worldview of "SweeTeez." For example, the leader and main vocalist Y
ENA's voice resonates throughout the galaxy with her deep blue Sugar Krystal star, and her goal of connecting the world through the dance of main dancer Sophie is to create three rainbow Sugar Krystal stars.
This visual expression shows that technology has been utilized as a creative tool to further enrich the members' narrative.
Starting with the release of the "GLOW UP" music video, "SweeTeez" will be communicating with fans in various ways, including social media fan participation events, interactive content, and virtual fan meetings.
"GLOW UP" goes beyond simply releasing a new song and signals the beginning of a new artistic era that breaks down the boundaries between digital and reality, creating experiences that were previously unimaginable.
It will be a work that will captivate viewers.
