Compose Coffee, modeled after BTS's V, sees a surge in cumulative app subscribers... 17.59 million in no time!

The number of cumulative subscribers to the app "Compose Coffee," for which V of the boy group "BTS" is working as a promotional model, is recording an explosive increase.
After enlisting in the military, V was selected as the promotional model for Compose Coffee on December 20, 2023. At the time, V had already finished filming the advertising video before enlisting.
After it was revealed that V had been selected as a model, the number of subscribers to the Compose Coffee app increased rapidly. Currently, the number of subscribers to the Compose Coffee app is 1
The number is 7,589,812. This means that one in three Koreans (approximately 51.75 million people) are members, which is equivalent to 60% of the economically active population of Korea (approximately 29.36 million people). V is the model.
Since then, the number of new subscribers has increased by 8.3 million, proving the definite "V effect." In February 2021, Compose Coffee launched a menu pick-up service in line with the social trend of preferring non-face-to-face ordering.
The company officially launched its own app to meet the needs of customers who wanted to save time, and had 3 million subscribers at the time of launch.
As of December 23, 2023, just after V became a model, the total number of subscribers for the "Compose Coffee" app was approximately 930.
The total number of users was 10 million on December 29th, and then exceeded 10 million on September 13th, 2024. The total number of users of the app exceeded 15 million.
After V's discharge, Compose Coffee launched an aggressive campaign.
The new campaign video promotes the brand slogan "Make coffee like coffee" and the new menu item "V COMPOSED."
The campaign video has a unique atmosphere of V, and the scenes that express the comfort and rest that a cup of coffee conveys to modern people resonate deeply.
As of September 2nd, the new campaign video has surpassed 50 million cumulative views. According to Compose Coffee, V's campaign has attracted a lot of attention from Generation Z (roughly 1997-present).
The inflow rate and repeat visit rate of female customers (representing the generation born around 2012) has clearly increased. The app-based purchase conversion rate has also increased, and V's influence is leading to consumer loyalty.
On the 15th, Compose Coffee reached its 3,000th franchise store nationwide, demonstrating its unparalleled brand power.
It's showing.