”Center of influence” BTS creates media value of approximately 5.6 billion yen during fashion week in the second half of the year... an overwhelming figure

The group BTS proved its outstanding influence by generating media value of approximately 56 billion won (approximately 5.6 billion yen) during fashion weeks in the second half of the year.
BTS will be holding their 2026 Spring/Summer collection series from September to October, appearing at major fashion malls such as New York, Italy, Milan, and France.
RM (Bottega Veneta), JIN (Gucci), JIMIN (Dior), V (Celine), JUNG KOOK (Calvin
Klein) was invited to the show of the brand for which she serves as an ambassador, attracting the attention of global fashion professionals and media.
According to a recent report released by influencer marketing platform Lefty:
During the 2026 S/S Women's Fashion Week, they estimated that the media value (EMV, Earned Media Value) would reach 39.26 million dollars (approximately 56 billion won).
This is an index calculated by comprehensively analyzing the reach, participation, and brand exposure of social media content, and converting it into a cost.
Jin and RM were ranked 2nd and 6th in the report's "Top Influencers" of Milan Fashion Week, while V and Jimin were ranked 3rd and 4th.
They were ranked 3rd and 10th respectively in the "Top Influencers" of Paris Fashion Week. JUNG KOOK is also a member of Calvin Klein.
Just by participating in the Klein show, they generated media value of $7.44 million (approximately 10.6 billion won, or 1.06 billion yen).
, which accounts for 30% of the brand's total media value. In addition, according to the global PR analysis platform Onclusive, JIN and RM are
During Fashion Week, JIN was ranked 1st and 2nd among the people most mentioned on social media. In particular, JIN accounted for 37.5% of the total mentions during Fashion Week.
During Paris Fashion Week, J-HOPE was mentioned in 2nd place with a mention rate of 17.06%. In January, J-HOPE appeared in the LOUIS
He attended the 2025 A/W Men's Collection Show as an ambassador for Louis Vuitton, drawing much attention.
They created media value of 100 million yen, making them the number one "Top Influencer." In this way, "BTS" has become a "center of influence" that attracts the attention of fashion brands around the world.
They have once again proven that they are a force to be reckoned with. They have been influential not only in music but also in fashion and culture in general, and have been positioned as leaders of global trends.
Meanwhile, BTS is accelerating their work with the goal of making a comeback in the spring of 2026. Along with the release of their new album, they are teasing a large-scale world tour.
, embarking on the complete return of the "21st Century Pop Icon."