On the 19th, Breast Cancer Awareness Campaign Korea announced on their official Instagram, "Breast Cancer Awareness Campaign
"The 'Love Your W' campaign began in 2006 and has been working for 20 years to raise awareness of the importance of early breast cancer screening," he said, adding, "However, the event on October 15th
It has been pointed out that the structure and progress of the campaign were inappropriate in light of its purpose, and we take this very seriously."
"Above all, we have failed to carefully consider the position of breast cancer patients and their families, and have caused them discomfort and hurt.
"We sincerely apologize for the inconvenience this has caused to the many people who sympathized with the purpose of the campaign and participated with good intentions," W Korea said.
"I'm just sorry when I think about what everyone went through," he said, reflecting on the situation. "I'm thinking about the feelings of everyone who was hurt by this event and reflecting on what we should have done."
"The core of this campaign is the activities of the Korea Breast Health Foundation, which raises awareness of the importance of early detection of breast cancer and supports the costs of surgical treatment for low-income families.
"We received support from people who showed warm interest in supporting our activities," he said. "We will address the shortcomings based on various criticisms and suggestions so that their loving sincerity will not lose its light."
We will continue to investigate further. We will use this incident as an opportunity to more thoroughly reexamine the entire process of planning and running the event."
Following the controversy over celebrities' drinking parties at a breast cancer awareness campaign event hosted by the Korea Foundation, suspicions have arisen over donations.
In response to this, W Korea released a statement on the 18th, saying, "The details of the donations reported in some media articles were not true and were communicated in part."
According to W Korea, the donations for the campaign were not properly reflected in the "W
The total amount will be calculated by adding together the amount that "Korea" will directly convey to the foundation and the amount that companies and individuals who participated in the campaign will directly donate to the foundation.
The donations will be used autonomously for the foundation's related projects. Previously, the Women's Newspaper reported that Lee Su-zyn, a member of the National Assembly's Health and Welfare Committee, had received a notice from the Ministry of Health and Welfare.
Citing documents, the report said that W Korea has donated a cumulative total of 315.69 million won (approximately 32.6 million yen) to the Korea Breast Health Foundation from 2007 to November 2024.
In particular, there was no official donation breakdown from 2017 to 2023, and last year alone 125.3 million won (approximately 12.9 million yen) was donated.
The Korea Women's Newspaper said, "The breakdown mentioned in the Women's Newspaper only included direct donations that could be verified through the Korea Breast Health Foundation."
If the amount transferred to the Seoul branch of the Population Health and Welfare Association in 2009 is included, the cumulative amount from 2006 to 2024 will be 960 million won (approximately 99.18 million yen), and the total amount of donations in 2025 will be 960 million won (approximately 99.18 million yen).
If we add the planned amount of 150 million won (approximately 15.5 million yen), the total is correct to be 1.1 billion won (approximately 113.6 million yen)," he reiterated.
2025/10/19 10:26 KST
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