Ji Chang Wook appears on beer packaging! Hite Jinro x ”Fabricated City” collaboration product unveiled

South Korea's leading alcoholic beverage manufacturer, Hite Jinro, will unveil the limited edition "TERRA" packaging in collaboration with the Disney+ original series "Fabricated City" on the 6th.
This collaboration was planned to maximize the synergy between the brand and the model, following the lead role of Ji Chang Wook, a model for "TERRA."
This limited edition package will be available for purchase at entertainment channels and large marts in the metropolitan area from the 6th. The package also features the lead actor from the Disney+ original series "Fabricated City."
The album features actor Ji Chang Wook's strong image and visually expresses an urban and sophisticated atmosphere. Hite Jinro will also be holding a large-scale consumer event to celebrate the release until November 26th.
250 customers who purchase TERRA products worth over 5,000 won will be entered into a lottery to win a Disney+ Standard 3-month pass, and can apply by scanning the QR code on their receipt.
"Fabricated City" is about Tae-jun (Ji Chang-wook), who was living an ordinary life, but one day he gets involved in a heinous crime and ends up in prison. It all begins with Yo-han (Do Kyung-soo/"E
It is an action TV series in which the protagonist discovers that the plot was planned by the "XO" DO and takes revenge on him. Hite Jinro is aiming to maximize the synergy and hot topicality of the work through this collaboration.
The plan is to simultaneously target fans of Disney+'s original series and the MZ generation (Millennials and Gen Z, born between the 1980s and 2000s) consumer demographic.