The "24 Summer Campaign" with the street brand "ACME DE LA VIE (ADLV)" of JEONG HAN of the group "SEVENTEEN" has been revealed.
JEONG HAN will be appearing in the photo shoot for ACME DE LA VIE's summer 2024 campaign, which has the concept of "Overlap, Illuminate, Layer."
In addition, she showed off her charm with a mysterious collection of see-through and layered styles. This collection is filled with the charming summer heat, and JEONG HAN's
It contains the joy that comes naturally from being in a space you love, and you can feel happy moments when a special space and a relaxed appearance come together.
In this photoshoot, SEVENTEEN's JEONG HAN is wearing products with striking colors, as well as graphic products that are transparent or layered.
, and by matching Bermuda denim pants with a look that could have looked a little ordinary, she created an even hipper and stylish street look.
The summer collection in the published pictorial not only expands the line to capture the hearts of women, but also has a diverse unisex line.
Meanwhile, a representative of ACME DE LA VIE said,
"VIE" is a kitschy graphic artwork and a differentiated
With this concept, the brand is quickly gaining recognition among the MZ generation. In addition, the brand has increased its hit rate with new colors and designs released this year, generating sales of over 70 billion won.
"Our goal is to achieve this," he said.





By minmin 2024/04/22 16:21 KST