The pop-up, based on the concept of "a pure white world in midsummer," is an event where you can experience a special space and feel cool in a white world during the hot summer.
"Snow Man" is a nine-member Japanese boy band that was formed in 2012 and made its official debut in January 2020.
Since they have been on a long journey to the stage since before their official debut,
Man has grown up with his fans and shared their joys and sorrows with them, and has treasured those moments more than anyone else.
This pop-up store was also planned as a space to create special moments with fans. The pop-up store is located in the holy waters of the pop-up world.
The event will run for 16 days at the venue, and will be meticulously presented to allow people to experience Snow Man's group identity visually and spatially.
Based on the concept of "a pure white world in midsummer," the design of the space and the contents are all winter-themed.
The plan is to fill the venue with the emotion of the Asian region and provide a special experience to all visitors.
It also contains a strong desire to allow people to experience "Man" first-hand.
In addition, the structure is optimized for the fandom consumption trend of switching merchandise consumption from "ownership" to "experience," and b.stage's efficient pop-up operation and fan service are also supported.
It is expected that the synergy between the fans' experiences will be further maximized.
"I'm happy that 'Man' has this special opportunity to get closer to our Korean fans," he said.
The App Store will be a place where people can experience the world of Snow Man offline and share their emotions."
A b.stage representative said, "This pop-up store combines the offline fan experience with an online platform.
It is a representative example of fan experience design based on platform connection, and it focuses on creating a space where the artist's worldview and the fan's emotions intersect, going beyond simple merchandise sales."
We will continue to set a new standard in consultation experiences with diverse global artists and IP."
b.stage is a custom platform for global fandom
We provide integrated services such as building platforms, commerce, content, and communication, and currently operate fan communities with over 850 global artists and brand IPs.
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By minmin 2025/07/28 21:11 KST
