Recently, a certain economic TV station reported that Ottogi's "Jin Ramen," Nongshim's "Shin Ramen," and DONG WOO Won F&B's "DONG WOO Won"
The company revealed that searches for beverage and tobacco industry keywords such as "Tuna" and KT&G's "lil Plus+" have increased.
The media first pointed out that the increase in search volume for Jin Ramen was noticeable, and that it was due to JIN's solo concert in the US.
During the tour, Ottogi gave away Jin Ramen to the audience at their American performance booth, and Lills asked fans questions about JIN on Ottogi Global's official Instagram.
When he uploaded it to Instagram, the number of searches skyrocketed. When the newscaster asked if JIN was really popular and if he was also the model for "DONG WOO Tuna," a researcher on Economic TV said,
The researcher revealed that JIN has particularly strong brand power among the members of "BTS" and has received many love calls from brands.
Recently, he was also chosen as a model for DONG WOO F&B's "DONG WOO Tuna" and this was known to global fans, and he is also known as a model for "DONG WOO Tuna".
The researchers also found that the popularity of Netflix's Hot Topic series "K-Pop Girls! Demon Hunters" is fueling a surge in search volume.
The anchor said that Korean ramen has been recording high search volume at this point, and mentioned "Jin Ramen" which is enjoying the JIN effect, and "K-POP Girls! Day"
They talked about Shin Ramyun, which has been gaining attention from the TV drama "Monster Hunters." After hiring JIN as the model for Jin Ramen in 2022, Ottogi will be the largest ramen exporter in history.
The food industry has revealed that Korean ramen exports are showing significant growth, driven by the Academy Award-winning film "Parasite" in 2020 and the effect of JIN's advertising model.
I chose crab.
By chunchun 2025/08/05 00:05 KST
