The Korea Corporate Reputation Research Institute analyzed the big data of idol personal brand reputations from July 28, 2025 to August 28, 2025, based on the results of 1,730 users.
129,698,562 pieces of idol personal brand big data were extracted, and the consumer participation index and media brand reputation index for idol personal brands were analyzed.
This represents a 7.71% decrease compared to the total of 140,530,751 individual brand data.
The top 30 idol personal brand reputation rankings for August 2025 are "BTS"
IN, "BTS" JIMIN, "BLACKPINK" Rosé, "BLACKPINK" JENNIE, "BIGBANG" G-DRAGON, "BTS" V, "ASTRO" Cha EUN WOO,
BTS' JUNG KOOK, IVE's Jang Won Young, BLACKPINK's Jisoo, BLACKPINK's Lisa, Red
Velvet' JOY, IVE' An Yu Jin, IVE' Lay, aespa' Winter, Red
Velvet” IRENE, “SHINee” KEY, “EXO” BAEKHYUN, “RedVelvet” SEULGI, “Red
Velvet's WENDY, IVE's Liz, Red Velvet's YERI, BTS's SUGA, SEVENTEEN's Hoshi, BTS's RM, TVXQ's Yunho (U-KNOW), I
The analysis was conducted in the following order: VE's Ga Eul, THE BOYZ's Sun Woo, SUPER JUNIOR's Hee-chul, and WANNA ONE's Kang Da Niel.
Director Goo Chang-hwan of the Korea Corporate Reputation Research Institute said, "In the August 2025 idol individual brand reputation ranking, BTS's JIN brand ranked first.
According to the data analysis, the number of idol individual brand data in July was 140,530,751, which was a decrease of 7.71%. Brand I SHOO increased by 12.49%, and brand CO
The reputation analysis also noted that "communication fell 11.59% and brand awareness fell 8.3%." The analysis continued, "BTS's JI, who ranked first in idol individual brand reputation in August 2025,
For N Brand, the keywords "sold out, break through, sold out" came out highly in the link analysis, and "world tour, Run Seokjin, all seats sold out" came out highly in the keyword analysis.
In the positive/negative ratio analysis, the big data positive ratio was recorded at 93.86%,” said Brand Analysis.
By minmin 2025/08/29 08:39 KST
