SK-II has previously launched global campaigns with world-famous actresses such as Tang Wei.
This selection is even more significant as it marks the first time a global ambassador has been announced in three years since 2022, and marks the first time a Korean actress has appeared as the face of the brand in a long time.
SK-II said, "Mun Kayoung has steadily built her career over a long period of time, and her earnest attitude, sincerity, and healthy beauty are deeply connected to the philosophy that the brand has upheld."
"It's the ideal partner that can express the philosophy of 'BARE SKIN IS THE MOST AUTHENTIC ME' in a modern way."
In the future, Mun KaYoung will meet fans around the world through a global campaign, showcasing a variety of digital content, pictorials, and advertisements. This collaboration is Mun KaYoung's
It is expected that this will be an important activity that will further strengthen global recognition and widely spread the "message of timeless beauty" that the brand is trying to convey.
Mun Kayoung has been loved by fans both in Korea and abroad for her refined acting skills and attractive looks through various works such as the TV series "True Beauty" and "Seocho-dong."
She has been featured on the cover of global fashion magazines, actively communicates with fans across Asia through overseas fan meeting tours, and is known as a representative female figure of the Korean Wave.
Now positioned as Yu, her encounter with SK-II will expand her influence beyond Asia onto the global stage.
Meanwhile, Mun KaYoung will be embarking on an Asia Fan Meeting tour starting in Seoul in September.
He has also been entrusted as the exclusive MC for Mnet's global band-making survival show "STEAL HEART CLUB," scheduled to air in October, and plans to continue his diverse activities.
By minmin 2025/09/01 10:39 KST
