He was selected as the first ambassador for Black Ruby.
Diageo Korea, a premium alcoholic beverage company, has announced that it will be releasing the world's number one selling Scotch whisky brand, Johnnie Walker.
"Johnnie Walker Black Ruby" is a Japanese whiskey that has been used in the making of "Johnnie Walker Black Ruby".
On the 1st, it was announced that DAY6 had been selected as the brand ambassador for the "Ruby" brand.
The latest Johnnie Walker label, "Johnnie Walker Black Ruby," released in March this year, is a blend of fruit-based aromas and soft flavors.
It is a blended whiskey that is loved in a variety of cocktails and highballs, and is expanding its fan base to include the MZ generation and female consumers who were previously unfamiliar with whiskey.
DAY6, a four-member boy band consisting of Sungjin, Young K, Wonpil, and Dowoon, is a rising star in the K-pop scene, celebrating its 10th anniversary since its debut on September 7th, thanks to its unique musicality and popularity.
This is the front band. Their journey, which has seen them take on challenges and grow, has seen them position themselves as shining jewels, and through careful aging and blending, they have created the "Johnnie Walker"
It matches with "Black Ruby". Jung Dong-hyuk Diageo
KOREA Marketing Executive Director said, "DAY6 is an artist who has created their own light through their hard work and music, and they are known as 'Johnny's
"This selection of ambassadors will be an important opportunity to announce the new cultural journey that the brand is pursuing," he said.
" To commemorate the selection of the ambassador, Johnnie Walker Black Ruby will be holding a fans autographing session at the end of October. For details, please see Johnnie Walker
You can check it out on his official Instagram (www.instgram.com/johnniewalkerkorea/).
By minmin 2025/09/01 16:58 KST
