The company aims to achieve full-scale collaborative creation in the whiskey field and global expansion.
In 2024, Park Seo Jun, with his deep understanding and love for Japanese whiskey, founded STARBASE
Together with this, we have started a whiskey project in collaboration with Osuzuyama Distillery, which was established by Kuroki Honten, a traditional shochu manufacturer.
The first result of this project is a craft blend called "26."
The 10,000 bottles of the whiskey were released in December 2024, exclusively in Japan, and sold out immediately. This project also contributed to promoting Miyazaki Prefecture and garnered a great response.
The joint venture was established under the joint management structure of Park Seo Jun and STARBASE. This will enable the project to go beyond a short-term venture and become a long-term, full-scale venture.
STARBASE aims to create new culture and value by combining the expertise and networks of each individual through "open innovation collaborative creation."
Park Seo Jun has a deep respect for Japanese whiskey culture and has built a relationship of trust with Shinsaku Kuroki, the representative of Kuroki Honten, a traditional shochu maker in Miyazaki.
The two shared their ideas and built trust, and decided to work together. The name of the whiskey "26" is a reflection of Park Seo Jun's personal story and a turning point in his life.
Park Seo Jun has made great strides as an actor at the age of 26, and this number symbolizes a new beginning for him. Through this whiskey, he hopes to capture the pure passion and emotion of that era.
The joint venture company's name, "1216," comes from Park Seo Jun's birthday, December 16th, and embodies his values and life story.
Starting with the whiskey "26," the company has contributed to the revitalization of the local area through product planning, manufacturing, and sales rooted in the local area, and is aiming to expand into the global market with craft beer.
Aiming to build a whiskey brand. Park Seo Jun participated in the development of the whiskey "26" and supervised the blending, naming the product, logo design, and packaging design.
Osuzuyama Distillery will be responsible for producing high-quality whiskey, while STARBASE will be responsible for the overall creative design and branding.
Park Seo Jun said, "I want to create a new, deep fragrance and flavor in Miyazaki, a place I have grown to love. I hope that '1216' will soothe the hearts of many people and make precious moments even more meaningful."
I hope to create something with a unique flavor," he said. Shinsaku Kuroki of Kuroki Honten conveyed the message that "connecting people and the community through shochu is in line with my philosophy."
Ryotaro Hidaka, representative of STARBASE, said, "I have always wanted to contribute to my hometown of Miyazaki, and this project has made that dream come true."
By minmin 2025/09/25 20:28 KST
