With the "Collections" season upon us, we participated in major fashion weeks in New York, Italy, Milan, France, and other cities.
They were invited to the shows of world-famous brands. RM was at Bottega Veneta, JIN was at Gucci, JIMIN was at Dior, V was at Celine, and JU
NG KOOK is currently working as an ambassador for Calvin Klein. According to a report by influencer marketing platform Lefty, they
During the conference week, it generated $39.26 million (approximately 56 billion won) in Expansion Media Value (EMV).
Lefty's EMV analyzes social media reach, engagement, brand exposure, etc.
It is an index converted into the cost of fashion. It is used as a measure to evaluate the influence of a specific person. JIN and RM were ranked 2nd and 6th respectively as "Top Influencers" of Milan Fashion Week.
V and JIMIN ranked 3rd and 10th in the "Top Influencers" category at Paris Fashion Week.
It was calculated that KOOK generated EMV of $7.44 million (approximately 10.6 billion won) just from attending the Calvin Klein show.
It accounts for 30% of the brand's total media value. The results of the "Onclusive" survey also prove that it is a hot topic among members.
JIN, RM, and JIMIN were ranked among the most mentioned people on social media during each fashion week.
In the case of J-HOPE, he was appointed as an ambassador for Louis Vuitton in January this year and participated in the 2025 Autumn/Winter (A/W) collection.
The management office stated, "BTS has had an impact beyond music, affecting fashion and culture in general.
"They have demonstrated their influence and established themselves as leaders of global trends," he said. Meanwhile, BTS is currently working on a new album with the aim of making a comeback next spring.
A large-scale world tour will also be held at the same time.
By minmin 2025/10/15 16:21 KST
