The SeaM recorded a enthusiastic response and high sales from Japanese consumers at its first MODI pop-up last year, solidifying its position as a leading K-beauty brand.
This year, we have expanded our contact points with consumers on an even larger scale. At this pop-up, we are introducing the Cover Perfection Pen Concealer, Cover Perfection
A test zone for newly released products such as "Serum Fit Concealer" was set up, allowing visitors to try out the products for themselves.
In addition, "Cover Perfection" is popular not only in Korea but also in Japan.
Over 100 different items, including "Tip Concealer," "Samul Airy Cotton Makeup Base," "Semi Tint," and "Jelly Blusher."
In particular, the visuals themed on global ambassador JUNHO of 2PM will attract visitors, and various events will be held at the same time where visitors can experience the product firsthand.
Depending on the amount of your purchase, you will receive JUNHO goods and scratch cards exclusive to this pop-up store.
Customers who authenticate following SeaM's official Japanese Instagram or X will receive Cover Perfection.
Various gifts will also be offered, including a Triple Pot Mini Shash. The SeaM brand representative said, "This Shibuya MODI pop-up is a collaboration between Japanese offline retailers.
"This is an important opportunity to expand customer contact points," and "We will hold various experiential events targeting Japan's MZ generation (Millennials and Generation Z, born between the 1980s and 2000s), who place a high value on experiences."
By showcasing this, we plan to strengthen communication with local customers and further enhance the brand's competitiveness in Japan."
By minmin 2025/10/17 23:00 KST
