" G-DRAGON was analyzed. The Korea Corporate Reputation Research Institute conducted a big data analysis of boy group individual brand reputations from September 18, 2025 to October 1, 2025.
As of the 8th, 66,896,208 pieces of brand big data from 755 individual boy group members were extracted and analyzed to analyze consumer behavior regarding individual boy group brands.
The brand reputation index was analyzed using the following indices: popularity index, media index, communication index, and community index. Compared with 75,263,194 boy group brand big data sets from September.
The result was a 11.12% decrease. The brand reputation index was created through brand big data analysis, and found that consumers' online habits have a significant impact on brand consumption.
The analysis of individual brand reputation of boy groups reveals positive and negative evaluations of individual brand of boy groups, media interest, consumer interest and communication.
The individual brand reputation analysis of boy groups includes a brand value evaluation analysis that measures the influence on the brand and a qualitative evaluation by brand reputation monitors.
The brand reputation analysis included recommendation indicators as weighted values. The ranking of individual brand reputations of boys' groups in October 2025 was "BTS" JIMIN, "BTS" JIN,
"BIGBANG" G-DRAGON, "BTS" V, "BTS" JUNG KOOK, "WANNA ONE" Kanda NIEL, "Wanna
The analysis was conducted in the order of "One" Park Ji Hoon, "RIIZE" Won Bin, and "ASTRO" Cha EUN WOO.
BTS' JIMIN's brand, which ranked first in the boy group individual brand reputation rankings, has a participation index of 230,925.
The media index was 229,114, the communication index was 1,697,349, and the community index was 2,153,868, resulting in a brand reputation index of 4,311,257.
This is a 20.02% drop compared to the September brand reputation index of 5,390,371. Director of the Korea Corporate Reputation Research Institute, Goo Chang-hwan, said, "Boy Group Individual Brand Reputation 2025
According to the brand big data analysis results for October, BTS's JIMIN brand took first place. When analyzing the individual brand category of boy groups, the boy group's
Compared to the group's personal brand big data of 75,263,194 items, this was a decrease of 11.12%. A detailed analysis showed that brand consumption fell by 14.81% and brand SHOO fell by 13.69%.
The analysis of the reputation found that "brand communication fell 7.10%, and brand diffusion fell 11.44%."
He continued, "In October 2025, we will record the highest individual brand reputation among boy groups.
The BTS Jimin brand showed high results in link analysis for 'celebrate, kindness, donation', and in keyword analysis, 'Who, ARMY, birthday'.
The rate analysis showed a positive rate of 91.43%,” the brand said.
By chunchun 2025/10/19 13:23 KST
