Calvin Klein, featuring BTS's JUNG KOOK, takes part in China International Import Expo for the first time... ”The best public relations ambassador”

JUNG KOOK of the group BTS has once again attracted Hot Topic attention as the model for global brand Calvin Klein's 2025 Holiday Campaign.
Calvin Klein participated for the first time at the China International Import Expo (CIIE) held in Shanghai, China on the 8th, and
KOOK's latest campaign will be the main promotional content.
The China International Import Expo, which will be held at the Shanghai National Exhibition and Convention Center from November 5th to 10th this year, is an annual event hosted by the Ministry of Commerce of China and the Shanghai Municipal People's Government.
The 8th Expo was the largest ever, with 155 countries, regions and international organizations participating, as well as 500 of the world's largest companies and 290 industry-leading companies.
Calvin Klein participated for the first time and attracted a lot of attention by showcasing JUNG KOOK's new campaign photos and videos on a large screen.
Overseas fans have responded enthusiastically to Jung Kook's pivotal role in Calvin Klein's expo debut
Calvin Klein's decision to feature JUNG KOOK in its campaign at its debut at Asia's largest import expo demonstrates his global influence and brand value.
This is seen as a testament to their commercial power, particularly in the Chinese market.