The Korea Corporate Reputation Research Institute conducted a survey of boy groups from October 15th to November 15th to analyze the big data of individual boy group brand reputations.
67,621,811 pieces of brand big data from 755 individuals in the group were extracted, and the participation index, media index, and consumer behavior index were created based on the analysis of consumer behavior toward individual boy group brands.
The brand reputation index was analyzed using the communication index and community index. Compared to the boy group brand big data of 66,896,208 items in October last year, it was 1.0
The brand reputation index was developed through brand big data analysis, discovering that consumers' online habits have a significant impact on brand consumption.
Through the analysis of individual boy group brand reputation, we measure the positive and negative evaluations of individual boy group brands, the level of media interest, and the amount of consumer interest and communication.
Yes, the boy group individual brand reputation analysis also included a brand value assessment analysis that measured brand influence and a qualitative assessment by brand reputation monitor.
The brand reputation analysis incorporates recommended indicators as weighted values. The top 30 rankings of boy group individual brand reputations in November 2025
The members include BTS' JIMIN, BTS' JUNG KOOK, BIGBANG's G-DRAGON, BTS' JIN, BTS' V, and Wanna
One's Hwang Minhyun, SHINee's Minho, NCT's Do Yeong, RIIZE's Won Bin, Wanna
One” Park Ji Hoon, “EXO” BAEKHYUN, “BTS” RM, “CORTIS” Geunho, “Wanna”
One's Kangda NIEL, SHINee's KEY, SUPER
JUNIOR” Hee-chul, “BTS” J-HOPE, “BTS” SUGA, “SHINee” TAEMIN, “SUPER”
JUNIOR's Kyu Hyun, TWS's Do-hoon, SEVENTEEN's MIN-GYU, SEVENTEEN's Seungkwan, Wanna
One” Bae Jin Young, “TVXQ” Yunho (U-KNOW), “HIGHLIGHT” Yun Doo Jun, “Wanna”
The analysis was conducted in the order of "One" KIM JAE HWAN, "NCT" MARK, "EXO" Lay, and "EXO" Kai.
"The results of the brand big data analysis of boy group individual brand reputation in November 2025 show that BTS's Jimin's brand is ranked 1st," said Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute.
When analyzing the boy group individual brand category, the number of boy group individual brand data items increased by 1.08% compared to October's 66,896,208 items.
A detailed analysis showed that brand consumption decreased by 8.34%, brand awareness decreased by 5.66%, brand communication increased by 11.02%, and brand diffusion increased by 0.06%.
We analyzed the reputation. We continued, "The brand of BTS's JIMIN, who recorded the No. 1 individual brand reputation among boy groups in November 2025, is ranked as 'warm, romantic' in the link analysis.
"In the keyword analysis, 'ARMY, friendship trip, this is the right answer' was analyzed highly. In the positive/negative ratio analysis, the positive ratio was analyzed to be 92.90%," said the brand.
We analyzed it.
By minmin 2025/11/16 16:41 KST
