ENHYPEN will hold an offline event commemorating the encore performance of their world tour, "ENHYPEN FINAL THE CITY" from the 11th.
The "THE CITY" project is an urban concert play park.
Various events will be held around the city before and after the artists' concerts to provide an expanded fan experience.
This marks ENHYPEN's second time hosting "CITY." Last year, they delivered unforgettable memories to global "ENGENE" fans in Jakarta, Indonesia.
This time, "THE CITY" took into consideration the structure of downtown Seoul.
We focused on optimizing the flow of fans, focusing on Jamsil. First, we prepared participatory activities like random play dance in Shinchon and Hong Dae.
Landmark and F&B collaboration programs were prepared at Gwanghwamun and Myeongdong.
A pop-up store was opened in Jamsil, near the DOME, and each location had its own unique theme and fun, enhancing convenience.
It is also significant that ENHYPEN collaborated with the local government as a public relations ambassador for Seoul. Media Hwasa video was broadcast at Dongdaemun Design Plaza (DDP) and other venues.
A brand representative who participated in the ENHYPEN event said, "This collaboration really showed the power of K-POP," and added, "The number of foreign visitors increased dramatically during the ENHYPEN concert."
HYBE said, "The City is a collaboration with Seoul City, and we will maximize synergy by promoting ENHYPEN and holding concerts at major landmarks.
Related events are scheduled to continue until next month. "Photoism Frame and some collaboration cafes will be open until December, so please keep an eye out," he said.
I did.
By minmin 2025/11/18 18:06 KST
