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"ADOR" released the first content of a new girl group at midnight on the 22nd. The content released on this day is the first title song "Attention" music video (MV) of the debut album, and "ADOR" is a breakthrough that boldly skips the teasing stage and releases the MV first. I made a choice. Until now, the group name, member composition, debut date, etc. were all wrapped in a veil, so the impact was great.
The "Attention" MV was shot in Spain and depicts the story of "us" heard by teenage girls who shine even more when they are together. The five members freely roamed the streets and danced in groups on the lush grass, radiating the pure and natural charm of a teenager. The members have attracted the eyes of K-POP fans with their natural styling and sophisticated visuals, and have raised expectations for all the content such as music and performances that will be released in the future.
Through the MV, not only the songs and the faces of the members, but also the group names were released at once. The group name of the newcomer "ADOR", who was called "Min Heejin's girl group", is "New Jeans". “ADOR” CEO Min Hee-jin said, “Popular music is a culture that is very close to everyday life, so it's like clothes that you wear every day. In particular, Jean loves all men and women of all ages. It's an item that has been made. New Jeans is being sought after every day, and it has the aspiration to become an icon of the times like Jean who never gets tired of wearing it and the determination to become New Genes. "
The promotion itinerary released with the "Attention" MV on that day also attracted attention. The debut album of "New Jeans" contains four songs such as "Attention", "Hype Boy", "Cookie" and "Hurt", three of which are triple title songs. In addition, "New Jeans" shows off a special scale from the debut album, such as producing MV for all four songs. In this way, "New Jeans" teasered to present a new paradigm to the K-POP market with content release order and release schedule that broke the existing Official, and overwhelming content.
Meanwhile, "New Jeans" will release the "Attention" performance MV at noon on the 22nd and the second title song "Hype Boy" MV at midnight on the 23rd. The names of five members will appear for the first time through the "Hype Boy" MV.
The sound source of the debut album of "New Jeans" will be announced on August 1st, and the official album will be released on August 8th.
2022/07/22 14:59 KST
