月30億ウォンを売り上げるビーガンマカロン、「共感」マーケティングが奏功＝韓国
Vegan macarons sell 3 billion won a month thanks to 'empathy' marketing (Korea)
"Consumers buy things that they can sympathize with and understand philosophically," says Jin Hye-soo, CEO of Joyn An Joyn, which sells the vegan macaron brand "Naedum."
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