We analyzed consumer brand participation, media, communication, and community across 3,200 samples.
The first place was won by "New Jeans". 'New Jeans' has a participation index of 2,065,771 and a media index of 2,310,91
90, the communication index was 2,598,384, the community index was 2,779,275, and the brand reputation index was analyzed as 9,760,262.
Lim Young Woong took 2nd place, followed by BTS at 3rd place, IVE at 4th place, and SEVENTEEN at 5th place.
I got it. Koo Chan-hwan, director of the Korea Corporate Reputation Research Institute, said, "The 'New Jeans' brand, which goes beyond hip (fashionable, fashionable) trends and becomes an icon, is ranked first.
, Lim Young Woong's brand, which has grown with a strong fandom, ranked second, and the BTS brand, which creates overwhelming records through individual activities, ranked third."
The 'IVE' brand, which communicates with consumers through certs, ranked fourth, and the 'SEVENTEEN' brand, whose albums are very popular in Japan, ranked fifth."
[Making Jeans] NewJeans 'ETA' MV Behind|NewJeans
2023/08/26 18:18 KST
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