Korean duty-free shops popular with Chinese group tourists

With the Chinese government lifting the ban on group tours to South Korea for the first time in six years and five months, duty-free shops in South Korea are reviving. On the 23rd and 24th of this month, about 420 Chinese tourists visited Lotte Duty Free.
After visiting the head office in Dong, a group of 31 Chinese tourists from China Youth Travel Service (CYTS), a Chinese state-owned travel agency, visited Shilla Duty Free and Shinsegae Duty Free.
According to a South Korean duty-free shop official on the 27th, a group of 31 Chinese tourists visited the Shilla duty-free store in Seoul on the 26th. This group of guests
It is the first package tour jointly planned by the Korea Tourism Organization and CYTS to commemorate the 31st anniversary of the normalization of diplomatic ties between South Korea and China. After visiting the Shilla Duty Free in Seoul, Shinsegae Duty Free in Myeongdong was also visited.
Enjoyed shopping. The duty-free shop industry in South Korea expects that the number of Chinese tourists in groups will continue to increase, and is strengthening its measures. Shilla Duty Free Expands Brands and Products Preferred by Chinese Customers
, assigned an interpreter. In addition, we have prepared special promotions for Chinese customers, such as Alipay and WeChat discounts, and are working with local offices in China to focus on marketing.
Shinsegae Duty Free also reorganized its entry brand and made preparations to welcome Chinese tour groups, such as showing music videos of K-pop stars at its stores. In addition, the local travel association
In cooperation with the company, we plan to turn duty-free shops, department stores, and the Myeong-dong cluster, which leads to Namdaemun, into tourist courses. Lotte Duty Free Main Store in Myeongdong and Jamsil World Tower
We have reorganized the brand not only in our stores, but also in Busan and Jeju, and are strengthening cooperation with local companies in China from the planning stage of travel products.
South Korea's duty-free industry will continue to grow during the Chinese mid-autumn festival and the National Day holidays (late September to early October).
From September 29th to October 6th), we expect a further increase in Chinese customers. “From the fourth quarter, we expect the Korean duty-free industry to enter a recovery trend,” said a duty-free industry insider.