BLACKPINK's ROSE joins Kylian Mbappé, the best soccer player who belongs to Paris Saint-Germain, a big European soccer club, and Mercedes-AMG Petronas F1 Team.
She modeled for the glow suitcase brand RIMOWA with Lewis Hamilton, winner of the Grand Prix, and created a scene in which they set off on a journey together.
ROSE is K-Pop, Mbappe is soccer, and Hamilton is F1 racing, and has the highest ability and popularity in the world.
RIMOWA is a world leader in premium luggage.
Designed and engineered in Germany since 1898, RIMOWA creates iconic travel companions that last a lifetime.
ROSE, Mumbape, and Hamilton appeared side by side in RIMOWA's new campaign "Never Still 4".
RIMOWA represents the Maison's next step in the world of travel. Over the past few years, RIMOWA has collaborated with icons from diverse fields who constantly challenge themselves towards personal development.
RIMOWA introduced that travel is at the heart of the itinerary. This year's campaign, revealed in the released pictures on the 10th, shows a further evolution in RIMOWA storytelling.
I'll give it to you. The fourth chapter of the Never Stills campaign brings to life the inspiring stories of three new global icons.
can be expanded. First, global superstar ROSE brings a fresh perspective on the meaning of "home" and what really matters in a life of traveling with a sense of purpose.
nothing. "Travel has expanded the meaning of home for me. Now that I've become so much of my life that I travel all the time, I've come to realize that home is more of a state of mind than a specific space.
It has become a sea urchin. "If I have memories, experiences, and people that give me a sense of belonging, that's home," ROSE explains.
The second award goes to Sasha, whose impressive work both on and off the field has sparked a wave of change for young people around the world.
Introducing Kylian Mbappé, a genius in football. ``When you travel, you get to see different aspects of life. You really learn a lot.
I met a lot of wonderful people that I never thought I would meet in my life."
The final protagonist is Lewis Hamilton, who has joined the ranks of the world's top athletes. Despite boasting a long career of competing in F1 and traveling around the world,
He approaches new places and the people he meets there with an open mind and finds inspiration.
Lewis Hami, seven-time Formula 1 world champion
Luton says. "I have spent my entire life traveling, and that experience has shaped me as a car racer and as a person.
When exposed to new places and perspectives, I learned how to go beyond my own way of thinking and embrace the infinite possibilities that the world holds.
I was able to learn. Home is where I reflect, and it's through travel that I really find inspiration."
RIMOWA's Principal Vice President of Product & Marketing Emily De Vitis is Pande
As for what travel means after Mick, he says he's looking forward to it being a "step into the future," but says he's "resonating with our ethos of purpose-filled travel."
I'm very happy to be able to interact with these icons once again," he said.
RIMOWA Never Still | ROSÉ’s purposeful journey towards progress
RIMOWA Never Still | ROSÉ’s purposeful journey towards progress