Seoul attracts foreign tourists with ``SNS Live''

Starting this month, Seoul City, South Korea and the Seoul Tourism Foundation will hold a program called ``Visit Seoul on the Road.''
progress) project. Foreign influencers residing in Korea
This is a city marketing program that will show you things to experience in Seoul, such as K-beauty and K-beauty, through SNS live broadcasts.
Visit Seoul on the Road this month to attract foreign tourists
The event will be held a total of six times over a three-month period from November to November. The September edition was held on Chinese SNS channels with the main target being China, where group travel restrictions have recently been lifted.
The first live broadcast on the 14th was broadcast by Chinese influencers on the theme of fashion and beauty, with a cumulative audience of 9 on the Chinese SNS channel "Douyin".
It received over 4,000 people and over 300,000 likes. The second broadcast, which took place from 6:00 pm on the 21st (local time in China), featured popular gourmet food and restaurants in Seoul, as well as the delivery food Mukbang.
Introducing Tospot. This day's broadcast was about the Korean-Chinese couple Influence, who have 320,000 followers on Chinese SNS channel Xiaohonshu and 810,000 followers on Douyin.
Sir accepted. After the broadcast, a quiz event was held where the Seoul tourism experience product ``Discover Seoul Pass 48-hour Voucher'' was given away as a prize.
Kim Eun-mi, head of the Seoul Tourism Foundation's tourism team, said, ``Visit Seoul on the Road September edition is one of China's biggest festivals.
MZ focused on attracting Chinese tourists during the Autumn Festival and National Day holidays (September 29th to October 6th), and added, ``The broadcasts in October and November will also feature real-time live broadcasts on SNS.
We plan to plan programs that reflect the tastes of each generation and the needs of potential tourists who want to experience Seoul's diverse latest trends.''