”IVE”, released preview song ”Either Way” MV is popular... Visual beauty that stimulates the sensibilities

Girl group IVE is receiving enthusiastic responses with its music video that inspires perfection. management office STARSHIP Entertainment announced on the 25th that Official SNS
The music video for ``Either Way'', one of the triple title songs of IVE's new album ``I'VE MINE'', was released through IVE.
Singing ``Either'' to myself, who can't be free from the gaze of others.
The music video for ``Way'' was directed by Yoo Kwang-gin, who is known as Korea's best commercial director, and created an unparalleled visual beauty.
Showed off. The music video shows ``IVE'' showing a variety of ``me''. It was shot on film and stimulates analog perfection, and here are Sunwoo Jeong-ah's typical lyrics and emotional lyrics.
The unique vocals of ``IVE'' fit well with the video and maximized the charm of the song. It also features the members' performances that are reminiscent of a youth movie, moving between everyday life and fantasy space.
is. The members in the music video depict the process of searching for their true selves amidst the misunderstandings caused by the gaze of many others. I finally realized that the person who seems misunderstood and hateful is also myself.
Realizing that all of these things are fleeting moments in the universe and that everything will pass, each of them expresses in their own way the image of accepting all of one's self.
The analog sensibility typical of “IVE” was also expressed in the concept photo released earlier.
. Photographer Han Dasom, who has been attracting attention for his completed films, has created an unusual work by capturing ``IVE'' in a familiar everyday space using an analog method with a colorful yet fantastical charm.
It displayed a qualitative and fantasy feel at the same time. A ballad typical of "IVE" that begins with a dreamy synth, creates a lyrical atmosphere, and is completed with a musical ending that is different from the previous ones.
The song "Either Way" received great acclaim and successfully charted on major music charts upon release. Music videos are also Youtube trending world
Not only did it rank number one on the wide charts, it also exceeded 8 million views (as of 1:00 pm on the 26th) in about 19 hours after its release, becoming a ``popular video'' on Korean Youtube.
I'm receiving an explosive amount of love. Meanwhile, IVE, who announced their full-fledged comeback through the title song ``Either Way'', will be performing ``Off The
Record'' will be released preview and the excitement will continue. The first world tour “IVE THE 1ST WORLD TOUR” will be held from October 7th to 8th at Jamsil Indoor Gymnasium in Seoul.
After holding 'SHOW WHAT I HAVE', the new album 'I'VE MINE' will be released on the 13th at the same time as the release of the title song 'Baddie'.