8月におけるOTTアプリの利用者数
Korea's intense OTT content competition from movies and entertainment to sports = Korea
According to digital marketing company Iga Works, in August, the number one over-the-top (OTT) monthly active users (MAU) in South Korea was ``Network''.
Flix” had 12.23 million viewers. 2nd place was “Coupang Play” (5.63 million people), 3rd place was “TVING” (5.39 million people), 4th place was “Wavve” (4.39 million people), and 5th place was “Disney
-Plus” (2.69 million people). ``TVING'' is in fierce competition with ``Cupang Play.'' The number of users of "TVING" increased from 5.22 million in July to 5.39 million in August.
3.2% increase. Meanwhile, Coupang Play grew by 8.3% during the same period, from 5.2 million to 5.63 million. In the industry, sports content is behind the growth of Coupang Play.
I think so. At the end of July, when the competition between Manchester City and Atlético Madrid in the European Professional Soccer League was broadcast, the number of weekly active users (
WAU) reached approximately 3.01 million people. In response, "TVING" has partnered with the TV channel "tvN Sports" to introduce the popular boxer John Chan, nicknamed "Korean Zombie."
Exclusive live broadcast of Son's retirement match. The highest number of daily active users (DAU) reached 1.4 million on August 26th, and in August, the highest number of daily active users (DAU) in South Korea excluding Netflix.
, reached its highest point.
2023/10/02 09:26 KST
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