South Korea's leading global icon Somi and ``BIGBANG'' Taeyang (SOL), Lululemon's Find Your Wellbeing Appeared in the campaign

Lululemon, a premium athletic wear brand from Vancouver, Canada, will launch on October 11th.
The Wellbeing Initiative campaign will begin with an event to be held in Seoul, South Korea on Sunday.
Holding the PEAN series “Find Your Wellbeing.” With the lead of Somi and “BIGBANG” Taeyang (SOL)
Celebrities and athletes from the APAC region, as well as experts such as psychologists and Lululemon ambassadors, have joined forces to create
Work to remove barriers and promote generational well-being.
Somi and Taeyang, global icons representing Korea 2
People share their honest stories about wellbeing challenges and personal beliefs, and improve their mental health.
Lululemon’s new “Find Your
The ``Wellbeing'' campaign starts today. The world-famous duo will be joining forces on October 11th.
Lululemon's global and APAC event kicks off the four-day event in Seoul, South Korea on
top leaders, and many celebrities, athletes, and experts.
, will participate in the "Find Your Wellbeing" event with brand ambassador. <Korean stars talk about the importance of well-being> 14
Somi, a Gen Z artist, rose to stardom after winning Mnet's "Produce 101" at the age of 10. Then 2016
Officially debuted with the 11-member girl group IOI in 2018, transferred to a record company at the end of 2018 and focused on individual activities, and will be active in 2021.
Released his solo debut album “XOXO” in 2017. Most recently, on August 7, 2023, the EP “Game
Plan” was released. Somi is candid about prioritizing her mental health: "It's important to my well-being that I take care of my emotional well-being.
to acknowledge that When I'm in a good state, I try to live in the moment and feel all the emotions that come up. Having supportive people around me protects my mental health.
A golden ticket to ” She learned Taekwondo from her Dutch-Canadian father and earned a 4th degree black belt. The strength, balance, and flexibility required for martial arts are combined with dance performance.
Thinking that they are the same, express your feelings through body movements and release your emotions. Known as one of Korea's best vocalists, Taeyang was recognized as one of the best Korean vocalists in 2006.
Debuted as the lead vocalist and main dancer of the famous boy group "BIGBANG". BIGBANG has released multiple albums.
Suddenly it became mainstream. After achieving global success, the 1st
He started his solo career with the EP “Hot” and released the album “Rise” (2
After starring in ``White Knight'' (2014) and ``White Knight'' (2018), Taeyang served in the military until the end of 2019, and made his long-awaited comeback in April of this year.
Project has released their 2nd EP “Down to Earth”. Taeyang says: ``My well-being is based on my mindset, spirituality, and physical condition.
Therefore it depends. No one can be perfect alone. It is the result of a harmonious combination of various parts. In the end, if this sense of balance is disrupted, beauty will also be disrupted. ” Creating beautiful harmony together
To achieve this goal, he cites building good relationships with the people around him as the most important thing. Taeyang has also learned to turn positive experiences into inspiration for musical expression.
. It can be as simple as going for a walk to clear your mind and open new doors for creativity. “Lululemon Global Wellbeing Report
New campaign launches in response to wellbeing dilemmas revealed in '2023' The new 'Find Your Wellbeing' campaign launches in September
Promoting well-being for everyone, based on insights revealed in Lululemon's independent research, 3rd Annual Global Well-being Report, released on the 22nd.
The purpose is to The study, which spans 14 markets, benchmarks the state of well-being and identifies the drivers of mental, physical and social well-being.
Searching for barriers. This year's survey found that one in three APAC respondents said their well-being was at an all-time low, and over 64% of people felt that their well-being was low.
-Despite making health a top priority, only 10% said they felt their wellbeing was where it should be. this
The "well-being dilemma" is the result of a perplexing paradox. In other words, prioritizing well-being is
This means that it has not led to improvement in performance. “Somi and Taeyang are two people in our region who are found to be suffering from the effects of low wellbeing.
It speaks specifically to two groups: Gen Z and men. ”, Vice President of Brand Marketing and Community, Lululemon Asia Pacific
Resident Nathan Chan said: “A community where people share candid and personal feelings about their successes, struggles, and how they manage their mental, physical, and social well-being.
Yeon Somi and Taeyang are the authentic voices and inspirational personalities of our "Find Your Wellbeing" campaign. their
Using celebrity influence to break down barriers around mental health, the importance of expressing your true feelings, and how to overcome struggles when you're not okay
I hope it helps. ” <Asia Pacific events provide well-being resources to local communities> “Find” will be held on October 11th
Your Wellbeing” launch event brings together celebrities, athletes, psychologists and other experts from the APAC region, and Lululemon ambassadors in Seoul.
and unravel the barriers to "well-being". Special invited guests include Yeri (RedVelvet), panelist WePark (WERACLE), and psychiatrist
In addition to Dr. Oh Jin-Sung, celebrities, ambassadors, and experts from Asia, including Japan, will also be participating. From Lululemon, he is the senior director in charge of the Asia Pacific region.
They will be joined by Gareth Pope, Vice President, and Nathan Chan, Vice President, Brand Marketing & Community, Asia Pacific.
Among the markets surveyed in this report, South Korea has a disproportionately low level of well-being, and the findings of this report
"It affirms Lululemon's dedication to accelerating positive change through its campaigns. This immersive event experience focuses on mindfulness, connection, movement and
"Find Your Wellbeing" offers activities that encourage guests to discover their own well-being journey through simple acts such as "Find Your Wellbeing."
"The event will be open to the public in Seoul from October 12th to 14th. Following the launch event in South Korea, guests will also be attending in key markets including Japan, Singapore and Thailand.
There will be community sweat sessions and interactive pop-ups aimed at achieving wellbeing on a physical, mental and social level.
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