Imart24 announced on the 9th that beer sales on the 7th, the day the soccer and baseball finals were held, increased by 41% compared to the same day a year ago.
This is particularly strong, with an increase of 22% compared to September 9th, the same day a month ago. Usually, due to the characteristics of beer that sells best in the hot summer, the maximum temperature
The fact that this growth rate occurred in early October rather than in early September when temperatures exceeded 30 degrees is interpreted as an unusual increase in demand from people looking to enjoy soccer and baseball games with beer.
It will be done. In addition, the ``2023 Seoul World Fireworks Festival,'' held in the Hangang Park area of Yeouido that night, appears to have had a positive impact on the increase in sales.
When we actually looked at beer sales by time of day on the 7th, we found that 31% of the day's sales were concentrated in the two hours from 7pm to 9pm before the game started. This is even compared to the same time on the 9th of last month.
That's a whopping 2.1 times (110%) increase. Sales from 9:00 pm to 11:00 pm during the competition also recorded a high increase rate of 45% compared to the 9th of the previous month, and sales increased from 11:00 pm to midnight when the competition ended.
The rate soared to 55%. Customers who bought beer to watch at home before the game started bought more beer during the tense competition, leading to repurchases to celebrate after a victory.
This is the analysis. In addition, sales of various alcoholic beverages such as whiskey, shochu, and wine increased by 10-40%, and sales of side dishes and snacks also increased by 20-30%.
An official from Imart24 said, ``On the day Korean men's soccer won the gold medal with a comfortable victory, we are very happy that beer sales went up as well.''
2023/10/08 14:39 KST
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