WeMade Play's game in collaboration with ”Hello Kitty” has a 20% increase in average daily users - South Korea

On the 17th, game developer Wemade Play announced that the average number of daily users of its game ``AniPan Sichuan'' increased by 20% compared to the previous month.
As a result, in-game ad views exceeded 19 million times a month, and ad sales increased by 10% from the previous month. This is Sanrio from September
This appears to be the result of content affiliated with the popular character ``Hello Kitty.'' Anticipating that the service will continue to be popular until the end of the year, the company has brought forward the subsequent schedule and added additional content.
We have started developing new products. Companion company WeMade Connect has also been gaining popularity by featuring Sanrio characters in its farming game "Everytown."
"Everytown", where "Kuromi" and "My Melody" moved in at the beginning of October, was ranked in the game category of "Google Play" in the week that the two characters first appeared.
It rose to 5th place in the popular game. The average number of daily users of the game has also increased by 65% compared to the previous week. WeMadeConnect will launch this partnership service with “Hello Kitty” in November,
The plan is to gradually expand to include ``Pom Pom Purin'' and ``Cinnamoroll'' in April. Woo Kyung-hoon, head of the WeMade Play team, said, ``The two games launched in 2013 have become popular.
This is due to steady updates that have increased the satisfaction level of fixed fans, as well as new character fans joining the team."