ベーカリーチェーンの「パリバゲット」、世界で500店舗を突破=韓国
Bakery chain ”Paris Baguette” exceeds 500 stores worldwide = South Korea
SPC Group, a major food company, announced on the 22nd that its bakery brand ``Paris Baguette'' has surpassed 500 stores worldwide.
This year, "Paris Baguette" will be available in Pennsylvania, New York, New Jersey, and Canada in the United States.
A total of 50 stores have been opened in Toronto, China, Shanghai, Beijing, and Xi'an. The 500th store is T2 Landside, which opened in Singapore's Changi Airport Terminal 2.
” store. The reason we were able to reach our 500th store is because of our high-class, ``Bakery Cafe'' style, which is based on our superior technology and has gained popularity in Europe and the United States, the home of bread.
Differentiation through strategic products such as sandwiches and fresh cream cakes, and localization that takes into consideration the characteristics of each region, such as direct entry, joint ventures, and master franchises.
It is based on business strategies such as: The company will open approximately 50 additional overseas stores by the end of this year, and will further aggressively develop its global business.
In the future, we will continue to expand our franchise business in the United States and China. We also have a factory in Malaysia that produces Halal certified products.
The project will also develop the Muslim market, which accounts for 25% of the world's population. The company also plans to test its European merchant business in the UK and expand into other European countries.
2023/10/24 11:09 KST
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