Mr. Hattori, General Manager of Hyundai Mobis Japan Branch: ``The key to the Japanese automobile market is 'product strength.''

"Japanese automakers are highly vertically affiliated. In order to secure specific parts, they build a kind of internal ecosystem and purchase within a set framework. For this reason, product strength is most important."
Yukihiro Hattori, the Japanese branch manager of South Korean auto parts manufacturer Hyundai Mobis, attended the 2023 Japan Mobility Show held at Tokyo Big Sight on the 25th of this month.
I met with the Korea Automobile Press Association during a presentation on the ``Korean Automotive Press Association'' and emphasized the above points. Branch Manager Hattori has been working in the design and purchasing fields at Mitsubishi Motors for 42 years.
In April 2019, Hyundai Mobis announced that it had hired Mr. Hattori as the head of its Japan branch. In order to capture the Japanese market, Hyundai Mobis hired a ``Japan expert'' as a sales manager. Also
, also exhibited at the Japan Mobility Show for the first time this year. Branch Manager Hattori said, ``Fundamental product competitiveness is the key to breaking into the Japanese automobile market, which is closed to outside manufacturers.''
Branch Manager Hattori said, ``Price competitiveness, functionality, and performance are also necessary, but the most important thing is 'product strength.'' ``You cannot win with a small difference compared to existing products, but with a large difference in performance.'' Please make sure
So, we can develop new customer companies." Hyundai Mobis has a blueprint to ``convey our superior technological capabilities to local automakers at this exhibition and secure opportunities for new orders.''
ing. The level of interest is so high that various customer companies visited the Hyundai Mobis booth on the 25th, two days before the official opening.
In response to a question about the results of the Mobility Show, branch president Hattori said, ``We have signed an information confidentiality agreement.''
Although we are unable to mention the customer company because of the applicable regulations, discussions with automakers are progressing in the areas of electrification and ADAS (advanced driver assistance systems), and we are looking forward to entering into a contract centered on this.
I'll connect them," he replied. Branch Manager Hattori also expressed his ambition to ``not just capture the Japanese market.'' Branch Manager Hattori said, ``Japan's automobile industry accounts for 30% of the world market.
24 million cars are produced worldwide.'' He added, ``There is no point in doing business simply to sell cars only in Japan.''
My mission is to equip them with the power to do so."