“Bringing Korean fermentation culture to the world”… “Solid vinegar” Chobres, the secret to increasing export departure

Vinegar is a fermented food that is beneficial to the human body, with effects such as fatigue recovery, weight loss, blood sugar and blood pressure management, and detoxification. However, it is difficult to consume undiluted because of its unique sour taste and odor. centre
In order to eliminate this discomfort, the tech startup ``Chobres'' created the world's first solid vinegar ``Reapon.''
Reapon is an effervescent tablet that can be dissolved in water and consumed like a drink. Special
Using a licensed manufacturing technology, the capsules are coated with vinegar ingredients, reducing the unique taste and aroma. Chobres also introduced powdered vinegar, gaining ground in the global fermented vinegar beverage market.
The plan is to expand its market share. In an interview on the 27th of this month, CEO Chae Won Chae Won expressed his ambition to spread Korean fermentation culture to the world through Reapong. Currently, Shin
We are exporting to Gapol, Malaysia, Japan, etc., and exporting to Indonesia is also under discussion. Next year, the company plans to take a lead in overseas markets by expanding into the United States.
The reason why Chobres, which was founded in 2020, was able to quickly establish itself in the overseas market is because of the support of the government, which aims to foster ``entrepreneurial small businessmen.''
The Small and Medium Enterprise Venture Business Department has created a ``Licon'' (Lifesty) business with the goal of developing small businesses in the life and local fields into unicorn companies (corporate value of over 1 trillion won or more, unlisted).
le & Local Innovation Unicorn) project is underway. This year, Chobres is participating in the ``Strong Small Business Personnel Growth Support Project,'' which was promoted as part of the Licon project.
and demonstrated the potential for global growth. Sponsored by the Ministry of Corporate Affairs and supervised by the Small Business and Industry Market Promotion Corporation, 4,355 small businessmen applied for the project, and 105 teams were selected in the first round.
Chobres was selected as the number one global type company out of the final 34 teams after the second audition. The company secured 60 million won in commercialization funds through the first round of selection in June.
Through R&D, we succeeded in mass producing powdered vinegar, and by establishing our own manufacturing factory, we increased the speed of product production. We also participated in exhibitions and buyer meetings held in Indonesia, Vietnam, etc. for the first time.
He joined the company for the first time and expanded the export departure from Singapore to four locations in three months. Representative Han said, ``Domestic demand for solid vinegar has been limited to diet use,'' adding, ``After participating in the small business project,
, I was able to participate in overseas business negotiations, exhibitions, etc., and was able to further explore the demand for K-beauty and inner beauty."
Chobres was selected to the final 34 team and secured an additional scale-up.
The company plans to use the 40 million won in commercialization funds for store promotion to attract overseas tourists and local store operating costs. CEO Han said, ``Amazon, the world's largest e-commerce platform,
"We are also discussing opening a store there," and added, "We hope to achieve exports of 300 million to 500 million won next year."