With less than a week left until the release of the MCU (Marble Cinematic Universe)'s best blockbuster "Marvels" in 2023, public relations activities such as actors coming to Korea are practically difficult.
It's a good prospect. In particular, ``Marvels'' received a lot of interest from fans due to the casting of actor Park Seo Jun since the production news was announced. "Marvels" is Hollywood's biggest hit
It is unknown whether Park Seo Jun, the new movie, will be involved in public relations activities like the lead actors, including Brie Larson. Initially, the MCU will be closed except in special cases such as COVID-19 virus infection.
Each time a new movie is released, the lead actors come to Korea and actively promote the movie. Especially when Korean actors appear in a work, the Korean actors are pushed to the forefront, and each variety and topic is
He has been actively engaged in public relations activities such as appearing on Kusho. However, in the case of ``Marvels,'' the actors' publicity efforts are likely to be difficult as in the past. In fact, on the 7th, the day before the release, Korean media
Director Nia DaCosta is scheduled to participate alone in the non-face-to-face press conference held for Dia. Since July, approximately 16
This is because millions of Hollywood actors have been affected by the strike that has been going on for over 100 days against Netflix, OTT, and the Producers Federation. American actors this May
, the Writers Guild of America (WSA) has been on strike since July, taking part in the Hollywood strike that began after protesting AI (artificial intelligence) scripts and concerns about the employment of writers.
Although the writers' union dramatically reached an agreement with the producer federation and ended the strike after five months, the actors' strike is still ongoing. The actors are producers who focus on OTT
The federation is requesting a plan to deal with the violation of portrait rights through the introduction of AI and payment of distribution fees for streaming re-screenings, but it is reported that reaching an agreement will not be easy.
Actors' unions in particular have strict regulations, and union members who participate in strikes are not allowed to appear in productions, or even to be involved in productions.
They will not be able to participate in related public relations activities, award ceremonies, etc. Even at other official events such as film festivals in other countries, it is prohibited to make any mention of Hollywood productions in which he has appeared. actually
Last October, Korean-American actors Steven Yeun and John Cho, who were invited to the 28th Busan International Film Festival special exhibition, were able to talk about their work in the aftermath of the strike as union members.
I couldn't come. It is understood that actors such as Brie Larson, Teyonah Parris and Iman Vellani have not been able to participate in Marvel's publicity efforts as the strike is still ongoing.
be interpreted. Park Seo Jun is not a member of the Actors Guild of America, so this does not apply to him, but since all the main actors are members of the union, it is difficult for him to start promoting himself on his own. Park So Ji in this
Yoon's side said that while waiting for the MCU's decision, they are rooting for the work in their hearts and monitoring the situation. On the 7th of this month, director Nia DaCosta, who took on the role of directing the movie, announced the official production through a video press conference.
They are planning to embark on public relations activities. It is expected to tell various stories such as the production process of the work, the reason for casting Park Seo Jun, and behind-the-scenes filming.
However, it is unknown whether ``Marvels'' will be successful at the box office after opening. "
With the exception of ``Guardians of the Galaxy: VOLUME 3,'' all Marvel movies released this year received critical reviews and
This is because people's loyalty and interest in the MCU has declined significantly. In the aftermath of the Hollywood actor strike, it became difficult to publicize the leading actors, and other works with Hot Topic characteristics became difficult to promote.
The situation is that they are under pressure. In fact, on the morning of the 2nd, according to the Movie Promotion Committee's integrated computer network for movie theater admission tickets, the advance sales rate for "Marvels" was 6 days left until the release of "How Do You Live?"
Director: Hayao Miyazaki), and the Korean film ``Boys'' (director: Jeong JIYEON) ranked third. The atmosphere is different from the previous work, which had been running at number one in pre-sale rates a week before its release.
Meanwhile, "Marvels" will be released on November 8th.
2023/11/02 17:09 KST
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