The secret behind Seoul becoming number 1 in the world in terms of Instagram followers, ahead of New York and Paris

It has been revealed that Seoul has the highest number of followers on its official Instagram of any city in the world. The number of views on Instagram's "Reels" posts has tripled compared to last year. With this
On a related note, Seoul City cited the secret to eliminating the ``rigid image'' that is typical of public institutions in the selection of materials, planning, and display.
On the 5th, Seoul City announced that the number of followers on its official Instagram exceeded 454,000 people last month.
I made it. The city first opened an Instagram account in June 2014, and about three years later, in 2017, the number of followers exceeded 100,000. This September, we reached 450,000 followers for the first time.
- achieved the number. As a result, Seoul now has the most Instagram followers among the top 10 cities globally.
In fact, it is the highest among the global top 10 cities in Japan's Mori Memorial Foundation's 2022 World Cities Comprehensive Ranking.
The number of followers in 7th place Seoul is about 19 times that of London (24,000 people) in 1st place. It surpasses New York's 210,000, Tokyo's 170,000, and Paris' 333,000.
It's a number. The city cited the recent trend of short video content, ``Reel'', as a factor contributing to this sustained growth, as well as increasing the number of bulletin boards to convey information tailored to the needs of citizens.
. The city has roughly doubled the number of Reel content issues published on Instagram from 49 last year (January to October) to 94 this year. Seoul city reel bulletin board based on October this year
The total number of views exceeded 11.27 million, an increase of approximately three times compared to the same period last year. Choi Won-seok, public information planning officer for the city of Seoul, said, ``When I was thinking about where to go on the weekend, I always went to Seoul.
When you want to know information about cultural events and festivals, you can visit Seoul City's Instagram first.It is a communication platform where you can not only provide information on city government but also share your interests and impressions.
We will do our best to make it happen in time."