SM Entertainment’s flagship store “KWANGYA@SEOUL” 1st anniversary… 160,000 people visited the “K-POP sacred place”

The flagship store "KWANGYA@SEOUL" operated by SM BRAND MARKETING celebrated its 1st anniversary on the 17th.
KWANGYA@SEOUL opened on November 17th last year on the basement floor of Seoul Forest D Tower in Seongsu-dong, Seoul.
With its own spatial design and attractions and products that utilize IP content from K-POP artists, the cumulative number of visitors exceeded 160,000 in the first year of opening.
KWANGYA@SEOUL is a Metaversal Experience where you can fully enjoy K culture without the boundaries between reality and virtuality.
Brand. A space that embodies the world of future entertainment created by celebrities, fandom, and prosumers together.
is. KWA is a place where you can directly experience various IP contents of K-POP artists, and is positioned as a new communication window between artists and fandom.
NGYA@SEOUL is a tourist destination that represents Seongsu-dong, and has been steadily attracting attention as it has been introduced as a new sacred place for K-POP, both domestically and internationally. In particular, KWANGY
More than 65% of A@SEOUL's total visitors were foreign tourists, who came from more than 50 countries around the world. KWANGYA@SEOUL operating company SM BRAND
MARKETING has prepared various events to commemorate its 1st anniversary. Customers who visit KWANGYA@SEOUL from November 17th to 19th, the 1st anniversary day, will receive a 1st anniversary special.
We will give you another META PASSPORT stamp. In addition, purchasers will be presented with a scratch-off coupon, and KWANGYA Fragura, which embodies KWANGYA's identity through its fragrance, will be presented with a scratch-off coupon.
We plan to give away prizes, KWANGYA metal keyrings, and free photo frame coupons through a lottery. SM BRAND
MARKETING is online commerce SM with KWANGYA@SEOUL
In addition to TOWN&STORE management, we plan MD business products that utilize K-POP artists' IP.
We are expanding the outer edges of our business, including production and distribution.