Kakao Mobility participates in acquisition battle for Europe's top mobility service ”Free Now” = South Korea

According to the mobility industry, Kakao Mobility, a subsidiary of IT giant Kakao, is purchasing the ride-hailing service ``Free Now,'' which is 50% invested by German automaker Mercedes-Benz and BMW.
Participating in the war effort. Prior to this, in March, Kakao Mobility acquired Splyt, a British startup that operates app connectivity businesses for mobility services.
. Free Now was founded in Germany in 2009. Since then, it has maintained the number one share in mobility services in Europe. However, it is a company founded by Mercedes-Benz and BMW.
The company decided to sell the company after it was pointed out that there was a lack of awareness regarding mobility services. If Kakao Mobility acquires Free Now, it will cause friction with the taxi industry.
It is expected that the company will be able to take a step forward from the emerging Korean market and become a global company. Kakao Mobility is testing a new membership service in South Korea that will reduce membership fees to 3% of sales.
I'm considering it. Instead of changing the fees for member taxis, which currently have more than 50,000 members, it is meaningful to reduce the burden on member taxis through new services.
An industry official said, ``If Kakao Mobility acquires Free Now, we can expect synergies, but it will require a huge investment of capital.''
Therefore, it is unclear whether or not the company will ultimately acquire the company."