did. After the sale started, LG Electronics' online brand shop homepage was accessed by tens of thousands of people, resulting in temporary connection slowdowns or errors that caused connection to become impossible.
Became. According to the industry on the 21st, LG Electronics will sell 15 items (limited to 500 units each) such as TVs and dryers through its online brand shop from 10 a.m. on the same day at a discount of 20% off the normal price.
We held a 'win-win festival' event with a 9% discount. This festival was held at LG Electronics to commemorate the LG Twins winning the Korean Professional Baseball Series for the first time in 29 years.
It is a 29% sale event. LG Electronics' event discount items include four models of organic EL TVs, stylers (clothing care appliances), vacuum cleaners, refrigerators, kimchi refrigerators, and dishwashers.
Sales were limited to 500 units of each product, including machines. However, as soon as the sale started at 10 a.m., the homepage continued to be unavailable, and after about 15 minutes, it became accessible.
I was able to see the items for sale. Even after being able to connect to the website, there were many products with long waitlists, with more than 30,000 people gathering, and it was quite difficult to actually purchase discounted products. Especially SNS
``The number of people waiting in front of me'' and photos certifying the number of over 10,000 people were posted one after another. At one point, a total of 320,000 people were waiting to connect for all 15 items. Industry related
The person in charge said, ``Premium-class and expensive organic LE TVs seem to be attracting a lot of interest because of the high discount range.'' In addition, there was a problem connecting to the homepage, and there was a rush of people waiting to connect.
At around 11:53 a.m., about two hours after the event started, it was revealed that all 15 items were sold out. An LG Electronics official said, ``Despite taking precautions in anticipation of a sudden increase in connection volume,
More customers than expected connected, and the server was overloaded for a while. We took immediate action and there were no problems after that."
Meanwhile, consumers are feeling increasingly disappointed as the amount of supplies they have prepared is rapidly disappearing.
Many consumers found it difficult to access the website and could not even see the product name clearly. Regarding this, netizens said, ``It's as exciting as advance ticket sales for the Korea Series.''
``I thought it was a performance ticket,'' ``The difference between the sale price and the lowest price online is not that big,'' and ``The 29 minutes I waited without being able to connect felt longer than 29 years ago.''
Sometimes it happened one after another.
2023/11/21 21:09 KST
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