LG Electronics to open ”Ground 220”, a space for Generation Z, offering product rentals, experiences, etc. = South Korea

On December 15th, LG Electronics opened Ground 220, a new experience space for Generation Z (those born from the late 1990s to the early 2000s) in Yeongdeungpo-gu, Seoul.
will be established. While communicating with Generation Z, who are expected to become customers in the future, they will propose various daily lifestyles.
``Ground 220'' is a place where you can rest and learn with LG Electronics while experiencing LG Electronics' products and services to your heart's content.
It was planned as a place where you can create your own daily life. Inside, there is a ``Routing Round'' where you can freely experience daily life with the products, and a ``Co-op'' where you can explore your hobbies and life in a classroom that utilizes the products.
It consists of a ``community ground'' and a ``pop-up ground'' where you can experience new products. In particular, in the "Routing Round", LG Electronics' Z generation experience advisory team "LG Crew"
You can experience the program proposed by ``. 12 programs including ``Mind Peace'' that create an opportunity to listen to the voice of your heart in a space created by home projectors such as ``Cinebeam''
The system will be run on a quarterly basis. Regarding ``Ground 220'', the company said, ``It will be a symbolic space where we can communicate with Gen Z customers through products and experiences exclusive to LG Electronics and create new customer experiences together.''
” he says.