”2PM” JUNHO becomes exclusive model for premium pet food ”Indigo Paw”

It was announced on the 6th that organic pet food manufacturer OSP has announced that Lee Junho (2PM) has been appointed as an exclusive model for its own brand ``Indigo Paw''.
"Indigo Paw" consists of the premium functional feed "Indigo Bioturition" released in October last year and the offline-only product "Indigo 7" released in March this year.
It was composed of ``Indigo Bioturition'' is a premium product that focuses on functionality such as improving pet skin diseases, improving digestion, and strengthening immunity.
Recently, due to the trend of "pet humanization" where pets are considered as members of the family, premium functionality of pets has been introduced.
The demand for feed is increasing every year. OSP's sales this year (on a cumulative basis for the third quarter) increased by approximately 9.3% compared to the previous same period. “OSP” begins in earnest with the selection of exclusive models.
We aim to improve brand recognition and profitability through advertising and marketing activities. Kang Jae-gu, CEO of OSP, said, ``Actor Lee Junho's exclusive modeling contract is also a direct result of strengthening brand recognition.''
This is a strategy to increase the customer contact rate, and we expect performance to grow through this."