”Japan romance” will be a trend in 2023, revealed by NHN data analysis = South Korea

NHN Data, which collects and analyzes data, collaborated with Vibe Company, which operates the big data analysis service ``SumTrend,'' to conduct a survey of ``2020 World Trends''.
3” was announced. The survey included data, keywords, and purchase data from Android apps owned by NHN Data, which has approximately 28 million users, as well as data from Samtrend.
This is the result of analyzing about 50 billion SNS big data. This year, the trends common to Korean society were "Japan Romance" (a boom in overseas travel centered around Japan), "
They were: ``A frugal society'' (how to save money in a time of high prices), ``Easy living with the money you have'' (living comfortably with your own money), and ``Domain polarization'' (digital people vs. digital detox people).
This year was the year when the ban on overseas travel was lifted, and NHN Data explained that there was a lot of interest in overseas travel. The amount of comments related to travel to Japan has increased sharply since October-December 2022.
This year, the number for domestic travel in South Korea was more than twice as high. In addition, the frugal trend of people trying to spend wisely has continued due to high prices, and people are trying to reduce housework and increase leisure time.
The trend of using services for people has expanded significantly. In addition, the time spent watching videos has skyrocketed, and digital addiction, which demands instant enjoyment and strong stimulation, is emerging as a new social problem.
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