Lotte Chilsung launches new soju product, rebuilding alcohol business = South Korea

Lotte Chilsung Beverage, a major beverage company, will release a high-quality soju called ``Yeoul'' (tentative name) in the first half of 2024. The shochu is made from rice and will be produced at the Gunsan factory, which mainly produces sake.
. In 2016, the company sold ``Taejangbu'', a shochu made from rice, but discontinued production in 2021, but this time they have high expectations for ``Yeoul''. This year in Korea
This is because the popularity of Key led to an increase in the number of consumers paying attention to shochu. "Ready-to-drink" shochu "Chowmu Chorom" mixed with Ceylon tea and other "ready-to-drink" products available immediately after purchase
(RTD), which has sold canned highball products one after another, plans to strengthen its tonic water business next year, targeting consumers who drink alcoholic beverages according to their taste.
In addition to renewing and selling Master Tonic Water, which was released in 2020, next year, we will also launch a new version of Trevi, which utilizes the carbonated water brand Trevi.
・Tonic Water" will also be released as early as the end of the year. In connection with this, the company has appointed new business managers from the beverage and alcoholic beverage marketing team to new businesses in the beverage and alcoholic beverage marketing team from January next year.
We decided to merge into a team. Furthermore, construction of a distillery is underway on the site of the Jeju factory, which used to make juice using mandarin oranges grown on Jeju Island as a water medium. Currently, factory construction is underway.
The project is currently awaiting approval from the local government.