South Korea's tourist destination Myeong-dong aims for Times Square...Liberalization of outdoor advertising will revitalize the city

Myeong-dong, a tourist destination in the center of South Korea's capital Seoul, has been designated as an outdoor advertising zone comparable to New York's Times Square in the United States and Piccadilly Circus in London, England.
Seoul's Jung-gu announced on the 28th that the Myeong-dong Special Tourism Zone has been selected by the Ministry of Administration and Security as the ``2nd phase outdoor advertising free display area.'' The free display area for advertising materials refers to the shape, size, color, and placement of advertising materials.
This is a system that eases laws and other regulations and allows a variety of advertising materials such as digital signage and media cards to be installed.
In June of this year, the Ministry of Public Administration and Security held a public call for applications for the second phase of free display areas for outdoor advertising.
provided. Eleven local governments across the country applied to the public offering, and three areas, including the Myeong-dong Special Tourism Zone, were finally selected. Seoul's Jung-gu is collaborating with private companies, shopping streets, residents' groups, etc. to freely display Myeong-dong.
Regionalization has been promoted. In the ministry's second presentation evaluation, Kim Gil-sung, the head of Jung-gu, made a statement and was said to have shown a strong commitment. Jung-gu is working closely with small outdoor advertising businesses in Myeong-dong area
The partnership was also highly praised. Myeong-dong is Korea's leading commercial and financial district, and is a popular shopping spot among foreign tourists. Jung-gu is outside Myeong-dong visiting Seoul
He explained that it is a place visited by about 80% of Japanese tourists and is close to other tourist spots, so it can be expected to be highly effective as a free display area.
Jung-gu takes advantage of the characteristics of Myeong-dong, where large and small buildings are distributed, and creates a harmonious digital signage system.
Create a ji. The plan is to maximize the synergy effect by collaborating with Shinsegae Lotte Department Store, which operates existing large-scale outdoor advertisements.
The installation of advertising materials will be carried out in three stages over 10 years until 2033. Phase 1 project will continue until 2025
The event will be held at four major locations including Na Bank, Young Plaza, Myeongdong Arts Theater, and Shinsegae Department Store, as well as around Myeongdong Street. The world's largest large displays, media poles, smart street lights, and follower
ingmedia will be installed in stages. Jung-gu established Myeong-dong Media Cluster (MMC) as the management organization for the free display area, and a portion of the sales of advertising materials will be put into a fund to support the Myeong-dong area.
It is also said that a system will be established to reinvest in the region. Director Kim said, ``I sincerely welcome the final selection of the Myeong-dong Special Tourism Zone as the second phase free display area for outdoor advertisements.''
"We want to make the city a brighter and brighter city, and develop it into a world-famous place like New York's Times Square."