Approximately 95% own smartphones, and video STREAM service users increase by 5% to 77% - Korea Broadcasting and Communications Commission

On December 28, last year, the Korea Broadcasting and Communications Commission announced the results of its ``2023 Broadcast Media Usage Pattern Survey.'' The survey targeted 7,055 men and women aged 13 and over from 4,366 households nationwide.
The interview was conducted from June to August 2013. According to the survey, the smartphone ownership rate was 94.8%, an increase of 1.4% from the previous year. The most indispensable media in daily life is smartphones at 70.0%, followed by television.
was 27.2%, almost the same level as the previous year. The percentage of people who use broadcast receivers five or more times a week was 71.4%, down from 75.5% last year. On the other hand, the usage rate of smartphones is 91.4
%, which was maintained at over 90%. Additionally, the number of TV users in their 20s and 30s decreased significantly from the previous year, from 41.4% to 29.8% in their 20s, and from 67.8% to 55.2% in their 30s.
I also understood. The over-the-top (OTT) usage rate was 77.0%, an increase of 5.0% from the previous year's rate of 72.0%. By age, 97.8% were in their 20s and 97.6% were in their 30s.
The younger the age, the higher the usage rate of OTT. When using OTT, the highest percentage of users use smartphones at 86.3%, followed by broadcast receiver users at 16.2% and 5.9%.
increased. The main OTTs used are YouTube (71.0%), Netflix (35.7%), Teabing (9.1%), and Coupang Play (6.3%).
In order.