As of December 26, 2023, sales of instant ramen ``Jumbo Doshirak'' and ``Kongangchun'' have exceeded 2 million units. Sales were 18 billion won (approx. 1,96174
exceeded 10,000 yen). Following the first batch of ``Jumbo Doshirak,'' the second batch of ``Konganchun'' continues to sell out immediately after being stocked.
Kim Dae-Jong, in charge of product planning for the GS Retail Processing Planning Team, who planned the product, said, ``
Regarding the ``Jumbo Series,'' he says, ``From planning to release, it took over a year, more than twice as long as regular PB ramen.''
For the ``Jumbo'' series, Mr. Kim is a member of ``YouTube''
He visited restaurants with challenge menus featured in "Mukbang" and ate enough ramen for six people. After that, he said, ``Since this is a large-capacity ramen for 8 people, please make the soup, container, and lid.
We needed to find a new company that could do it," he said, explaining the path to commercialization. GS Retail, which is gaining momentum with this series, is planning to release the third installment of the "Jumbo Series" soon.
Kim said, ``The third edition will go beyond the collaboration between ramen and ramen, and will be a combination of ramen and new products.''
2024/01/04 09:35 KST
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