“Interview on NHK” ADOR representative Min Hee-jin wants to break the K-POP mold with “New Jeans”…The ultimate wish confession attracts attention

Min Hee Jin, the representative of the entertainment agency ADOR, mentioned the ``mold'' he wanted to break with the group ``New Jeans.'' On the 7th, NHK released the documentary “Songs that Resonate Around the World”
~Japan-Korea POPS New Era'', we have released an interview with Min Hee-jin, general producer of ``New Jeans''.
CEO Min Hee-jin said, ``Rather than styles that have existed before, we want to create a variety of styles that have not been seen in the mainstream.
``In a large market that seeks mass appeal, it is easy to revive the hit Official and imitate it, and a standardized style that is accepted by the mainstream is established.''
” I told him that I wanted to break it. He went on to say, ``Rather than working for business, I hoped that people would show a carefree and cheerful attitude that is appropriate for that age group.''
"My ultimate desire to achieve this through 'New Jeans' is to create content that is so good that it stimulates people," he added, drawing attention.
Meanwhile, Min Hee Jin received the Producer Award at the ``Golden Disc'' award ceremony held on the 6th.