”KCON”, which has led the globalization of K-culture, announces its plans for 2024! Held in 5 regions including Japan, America, Saudi Arabia, Hong Kong, and Europe

CJ ENM Japan operates 100% Korean entertainment channel “Mnet” and video STREAM service “Mnet Smart+”
CJ Co., Ltd., the Korean headquarters of Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Ki-young Choi)
ENM will be attending the AsiaWorld Expo in Hong Kong on Saturday, March 30th and Sunday, March 31st.
Expo) is the world's largest K-culture festival based on K-POP, "KCON HONG KONG"
2024" has been confirmed and this year's plans have been released. KCON has been in contact with approximately 1.65 million offline viewers in a total of 9 countries for the past 12 years.
KCON, which has played an advanced role in spreading the Korean wave, has combined K-POP shows with conventions where you can directly experience the Korean lifestyle.
The K-Culture Festival started in the United States in 2012 and has since expanded to Japan, the United Arab Emirates/Abu Dhabi, France, Mexico, Australia, Thailand, and Saudi Arabia.
It has been positioned as a representative K-culture symbolic event covering Asia, the Middle East, Europe, and Central and South America. Last year in March, “KCON THAILAND
2023'', followed by ``KCON JAPAN 2023'' in May, ``KCON LA 2023'' which expanded in scale to 3 SHOWs in August, and ``KCON LA 2023'' in October.
SAUDI ARABIA 2023" has attracted the largest audience ever and set new records. In particular, as we approach the endemic, we need to communicate with global audiences of various age groups.
The company has expanded by strengthening participatory content that people can participate in and entering into media partnerships. Over the past 12 years, KCON, which has been held in a total of 9 countries, has a cumulative offline audience of approximately 1.
Reaching 650,000 people. "KCON HONG KONG 2024" to be held at Hong Kong Asia World Expo on March 30th (Sat) and 31st (Sun)
In 2024, KCON will lay its foundation in Hong Kong, which ranks 6th in K-Pop album exports and is emerging as a core K-Pop performance market. KCON will be held in Hong Kong now
This will be the first time this year, and following last year's Southeast Asia region, we will be increasing our contact with Asian audiences to include Greater China. 2 days “KCON HONG KONG” on March 30th (Sat) and 31st (Sun)
AsiaWorld Expo, where ``2024'' will be held, is a major convention venue in Hong Kong, with an arena and an auditorium that can accommodate up to 10,000 people.
It is a facility with the largest performance and conference facilities in the port. It is also where the MAMA AWARDS was held from 2013 to 2018. CJ ENM is “KCON HONG
KONG 2024'' will be the first KCON in Hong Kong, so they plan to prepare a diverse lineup centered on K-POP.
We will strengthen content that leads the present and future of K-POP from all aspects of K-culture, and create a full-fledged K-POP-centered festival.
In addition, "KCON JAPAN 2024" is scheduled to be held in Japan for three days from May 10th to 12th. The venue where the large concert will be held this year
The goal is to add new additions and showcase the transformation of K-POP into a mega-event, spurring its dramatic leap forward into a full-fledged K-POP festival. From July 26th to 28th, “K
CON LA 2024'', he plans to visit five regions in the second half of this year, including Europe and Saudi Arabia. Tour of K-POP artists who are active globally
It is expected to enter the expanding European market and strengthen the KCON brand. KCON in 2024 will be a multi-stage event that includes a variety of content centered on K-POP.
By introducing ``Global K-POP'', we will expand the lineup, provide curated content tailored to the characteristics of K-POP fandom, and increase satisfaction, thereby expanding the global K-POP fandom.
It is expected that the event will be strengthened as a festival where everyone can gather, participate and enjoy together. Shim Jun-beom, head of CJ ENM's music content business, said, ``KCON has always been a K-POP
It has become a place for festivals where K-pop fans can experience K-culture and K-lifestyle, and has not only led to Tist's global expansion, but also the overseas expansion of small and medium-sized enterprises.
KCON, which has served as a platform for gathering and participating together, is a K-POP festival that projects the current state of K-POP and presents newness this year.
We plan to evolve so that we can fully establish our identity as a brand."