Samsung Electronics President Kyung Gye-hyun explores new opportunities in the AI era at CES

Kyung Gye-hyun of Samsung Electronics participated in the world's largest consumer electronics and IT trade fair, CES2024, which was held in Las Vegas, USA from the 9th to the 12th (local time) of this month.
The head of the DS division (president) expressed his views on the impact and opportunities that AI (artificial intelligence) has on computing on social media.
As the head of the semiconductor business, Mr. Kei met with many customers at CES and confirmed the latest trends in AI semiconductors.
It is said that he did. Samsung Electronics exhibited HBM3E, a 5th generation broadband memory (HBM), and LPDDR5X-PIM, a low-power intelligent semiconductor for mobile use.
Mr. Kei said, ``With the advent of chat GPT, public cloud companies are using normal servers.
Limited budget when reducing investment in graphics processing semiconductor (GPU) servers and increasing investment in image processing semiconductor (GPU) servers.
"We believed that over time investment in normal servers would resume," he said. "But that didn't happen. There was a fundamental change in computing.
” he pointed out. He continued, ``The computing environment has shifted to a generative system that generates new information based on given input.
``In order to become a functional system, memory and computing cells need to be interconnected.''
It is expensive to make with chips. Therefore, HBM, GPU/accelerator, and 2.5D package were introduced."
Kei said, ``However, the distance between memory and computing is still far. Therefore, larger HBM, faster interface, processing in memory (PIM)
HBM, Customized Buffers Efforts to reduce the distance between memory and computing, such as HBM, will continue.
"This experiment, which started with servers, will spread to PCs and smartphones," he predicted. He also said, ``A new opportunity has arrived.Trillion
) model has appeared, but does artificial general intelligence (AGI) require a quadrillion of parameters (mediating variables)?
"Maybe," he emphasized. AGI refers to artificial intelligence that has a level of intelligence similar to that of humans. Kei said, ``This may be just the beginning. Most of the customers I met at CES
The theme of the conversation was AI."